Branding for a fintech startup.
Selina · Branding and Motion Reel
Selina Finance is a fintech startup that offers secured home equity loans at affordable rates that give you flexible funding.
Logo Design
Explanation
Our goal was to create a unique brand using just a few elements to keep it lightweight for this very early-stage startup. Combining a chart and a roof showed the core of the product within the icon.
Brand Colors
User Interface Guidelines
