Branding for a fintech startup.

Selina · Branding and Motion Reel

Selina Finance is a fintech startup that offers secured home equity loans at affordable rates that give you flexible funding.

Logo Design

Selina-Logo

Explanation

Selina-Logo-Explanation-2

Our goal was to create a unique brand using just a few elements to keep it lightweight for this very   early-stage startup. Combining a chart and a roof showed the core of the product within the icon.

Brand Colors

Brand-Colors

User Interface Guidelines

Selina-UI-Styleguide

Client

Selina

Deliverables

Logo Design
Brand Guidelines

Email-me-Button

You can find some fun stuff on INSTAGRAM.
And the official version LINKEDIN here.